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citybrandproject.over-blog.com

citybrandproject.over-blog.com

Je suis président de l'association de loi 1901, City Brain Project, pour la promotion de l'échange et de la réflexion pluridisciplinaire sur les enjeux du marketing de la ville "durable", en France et à l'international.

Ses blogs

CITY BRAND EXPLORER

CITY BRAND EXPLORER

Exploring place brands / Marketing territorial et exploration sensible des territoires
citybrandproject.over-blog.com citybrandproject.over-blog.com
Articles : 53
Depuis : 26/08/2010

Articles à découvrir

PMF 2016 / Back from the conference (2)

PMF 2016 / Back from the conference (2)

Last round table on the new models of place marketing (photo taken from https://www.flickr.com/photos/127046433@N07/25804838555/in/album-72157665897498656/) After summig up some of the main ideas and cases debated during the Place Marketing Forum 2016, which took place from the 9th to 11th of October (see previous article ), time has come to share
City Nation Place, back from the conference

City Nation Place, back from the conference

As the former co-organizer of the 2013 and 2014 editions of the first major conference dedicated to place marketing in France, the Place Marketing Forum, it seemed logical to me to share my thoughts on the equivalent event in Britain, which I had the great pleasure to attend, the highly anticipated conference City Nation Place, held on the 4th and
L'autre visage de Lima (fin d'exploration)

L'autre visage de Lima (fin d'exploration)

Les 480 ans de Lima A l'occasion du 480e anniversaire de la fondation de Lima par Pizarro en 1535, le centre historique (voir aussi l'article précédent sur le centre historique de Lima), comme à l'ordinaire très animé, devient le théâtre privilégié d'intenses manifestations festives, musicales, artistiques, gastronomiques et culturelles, t
City Nation Place 2016, what's on the menu

City Nation Place 2016, what's on the menu

The main international meeting for place branding practitioners For those passionated for the practice of place branding, we are now approaching the 2nd edition of the highly-expected City Nation Place 2016 conference. City Nation Place has established itself over the last years as a major think-thank and hub, especially for professionals responsib
Forum City Nation Place

Forum City Nation Place

blogger Pour les passionnés de marketing territorial, j'aurai l'occasion de prendre part à une grande conférence sur le "place branding" (approche anglo-saxonne du marketing territorial), le forum City Nation Place , qui se tiendra à Londres, les 4 et 5 Novembres 2015, l'occasion pour moi d'échanger sur la place de l'expérientiel urbain dans
Place Marketing Forum 2016 - Save the date!

Place Marketing Forum 2016 - Save the date!

On the next 9th and 10th of March, I will be attending the Place Marketing Forum 2016, in Aix-en-Provence, France, event I had the opportunity to co-host in 2013 and 2014. Speaking to a French but also to an international audience (content translated), the forum is worth attending for any place marketing practitioner, researcher or simply enthusias
PMF 2016 / back from the conference (1)

PMF 2016 / back from the conference (1)

Following three days of intensive exchanges and encounters, the French main conference on territorial marketing, the Place Marketing Forum 2016 ended last Friday. For this third edition of the event, expectations were high with respect to the appetizing program (see previous article ) including the presentation of outstanding territorial achievemen
City Nation Place 2016, back from the conference

City Nation Place 2016, back from the conference

Presentation of Inspiring Luxembourg nation brand at the City Nation Place conference (photo taken from the website www.citynationplace.com) The undeniable appeal of this conference is to offer in a convivial setting a fruitful meeting between academics and professionals working for cities, regions and countries all over the world, interested in th
Diving in the historic centre of Lima

Diving in the historic centre of Lima

Between hope and disenchantment Although it would seem so, Lima has not completely made a clean slate of the past. Over the last decades, it has been striving to preserve and enhance its historic centre, which the city proudly recalls it was designated as world heritage site by UNESCO in 1991. Bearing invaluable and meaningful symbols for the capit
The role of design in place branding

The role of design in place branding

I was recently invited by the international editor City Nation Place to write an article about design and place branding. The article deals with the use of design as a key driver of change for place brands, mostly when it comes to the urban experience. You can read it here : https://www.citynationplace.com/rethinking-placebranding-through-the-lens-