BUILDING A BRAND IN MINDSPACE he brand, as it becomes a staple product. The ongoing story of the Red and Yellow characters allows consumers to increase their involvement in the brand. This form of branding is very effective as it makes it easy to buy a familiar product when shopping. Every day, consumers are exposed to a large number of adverts and

Consumption of sugary foods declines with age. It reaches its maximum between 12 and 24 years and a minimum between 50 and 70. Men, less concerned about their weight than women, consume more sugary products. Consumers show a preference for sweets (44%) and for chewing gum (34%) and for sugar-free chewing gum (18%). We can see several categories of

M&M's A love Brand : M &M's is a love brand well known, easyly identifiable thanks to its product attribute : colors, shapes and with the funny characters representing the brand. M&M's is differrent from all the others confectionery brands. In fact, the brand : - is unique : the product taste is unique, the name is unique - is linked with strong an

Because a M&m's knows how to move their peanuts ! A lot more coming soon...

Value, frequency of purchase, packaging: M&m’s is the only company that provides customized products: you can order M&m’s color of choice (from 28 Euros/kg). It’s fun, but it does not actually change the nature of product. M&m’s think about the business and intends to adapt its products by offering different packaging! INTERACTIVE PACKAGING