Pas encore inscrit ? Creez un Overblog!

Créer mon blog
M & M - LA TEAM

M & M - LA TEAM

WELCOME! We are 4 addicts of M&m's and we want to share this lovely brand culture, value and strategy. M&m's is one of the most interactive, funny, charming chocolate in the world. We hope you enjoy this blog...

Ses blogs

M & M la team are more than happy to welcoming you to the exciting chocolated world of M&m's

Welcome to the amazing M&m's world how know how to move their peanuts
M & M - LA TEAM M & M - LA TEAM
Articles : 31
Depuis : 03/10/2011
Categorie : Marketing & Réseaux Sociaux

Articles à découvrir

M&m's Party hard

M&m's Party hard

Because a M&m's knows how to move their peanuts ! A lot more coming soon...
M&m's Segmentation of the market

M&m's Segmentation of the market

Consumption of sugary foods declines with age. It reaches its maximum between 12 and 24 years and a minimum between 50 and 70. Men, less concerned about their weight than women, consume more sugary products. Consumers show a preference for sweets (44%) and for chewing gum (34%) and for sugar-free chewing gum (18%). We can see several categories of
The CBBE Pyramid, M&M's a loving Brand

The CBBE Pyramid, M&M's a loving Brand

M&M's A love Brand : M &M's is a love brand well known, easyly identifiable thanks to its product attribute : colors, shapes and with the funny characters representing the brand. M&M's is differrent from all the others confectionery brands. In fact, the brand : - is unique : the product taste is unique, the name is unique - is linked with strong an
M&m's Packaging

M&m's Packaging

Value, frequency of purchase, packaging: M&m’s is the only company that provides customized products: you can order M&m’s color of choice (from 28 Euros/kg). It’s fun, but it does not actually change the nature of product. M&m’s think about the business and intends to adapt its products by offering different packaging! INTERACTIVE PACKAGING
M&m's Brand mindspce

M&m's Brand mindspce

BUILDING A BRAND IN MINDSPACE he brand, as it becomes a staple product. The ongoing story of the Red and Yellow characters allows consumers to increase their involvement in the brand. This form of branding is very effective as it makes it easy to buy a familiar product when shopping. Every day, consumers are exposed to a large number of adverts and