Best case study of marketing cause campaign. The Girl Effect commissioned by the Nike Foundation through agency Wiedeen Kennedy and produced by Nexus Production, London. For Marketers, using now Final Cut Pro and After Effects are key competencies to demonstrate stunning message.

Apologies for the frenchy, but I have created a new blog for marketers and advertisers where I have compiled trends in creative outdoor and consumer insights across the globe.Only in english. Je vous promets qu'il y aura plus d'articles en français à présent ici. L'anglais sera réservé pour l'autre blog. Cheers. Enjoy http://trendsandconsumers

Avant de mettre en ligne un exemple de reco en slideshare, voici le principe à suivre: Une présentation powerpoint ne doit pas ressembler à un powerpoint (avec des bullet point et des tartines de textes) Votre présentation est faite pour être écoutée et non pour être lue. Tout est dans l'art de dérouler votre discours. C'est votre voix qui

Breaking down a process is always necessary to comprehend how things are working and can lead to significant improvements. Branding strategy is like creating a new map to problem solving. This is how you can recognize someone working on real branding. Lots of papers on the desk with old traditional pencils. Most creative people have a messy desk.

Global Deck: 2012 Edelman goodpurpose Study from Edelman Insights

Our responsiveness to distractions is widely influenced to avoid pain at work. When was the last time you had one hour to do one thing at a time? We feel compelled to be pro-active. But in truth, we're reacting to an unconscious agenda. The job is made easier when we encountered many instant gratification from our personal fans groups. I bet you ha

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.