The sensory environment of a modern man is always encumbered by his perception of 20000 visual stimuli, 800 different words and…150 brands; but he is only capable of remembering a few dozen of these brands at the end of the day. These average numbers must be revised upwards, and a lot, when this man, became a consumer, ends up in a modern super-m

Promoting a product is a very tough process, and in order to be successful, the packaging must be creative enough to stimulate the senses of the consumer. Indeed, the packaging can become a true selling point when it opens a territory of desire in the imagination of consumers. The proliferation of supply in large department stores requires the bran

When it comes to washing and careening, would you imagine another way for your feet than a regular pedicure? It is known that beauty and well-being are nowadays a priority in our society. How many people are now taking good care of themselves, and getting all dolled up steadily? Well, a lot. More and more people like to go to a beauty center and re

Hello everyone! Welcome to my home page! As part of my Master in Marketing and Creativity at ESCP Europe Business School, my goal on this website is to provide and share new articles about creative projects and ideas! Please feel free to interact and give your opinion about all the subjects discussed! It is such an opportunity to discover and learn

As I am a big fan of soft drinks, especially energy drinks, I have always had a question about cans: is it possible to keep it more than one hour without any bubbles left?! After many years of development work, my dream came true! Ball Packaging Europe is launching an innovative product which has what it takes to become a classic: the "reclosable"

Shopping this afternoon in the supermarket next to my apartment, I was surprised by all the new sizes and forms of packaging that we can find today and I asked myself a main question: what kinds of clever packaging still exist? Packaging has been an important component for the preservation, transportation and exchange of convenience goods worldwide