Pas encore inscrit ? Creez un Overblog!

Créer mon blog
brandswelove

brandswelove

3 girls, 1 guy who like brands and discussing them

Ses blogs

We love brands

Everything you want to know about Vitamin Water!
brandswelove brandswelove
Articles : 13
Depuis : 03/10/2011
Categorie : Marketing & Réseaux Sociaux

Articles à découvrir

Vitamin Water and its responsiveness

Vitamin Water and its responsiveness

Hello VitaminWater-Lovers ! Today, I’d like to talk of Vitamin Water's responsiveness. What do I mean by responsiveness? This is really simple, this is all about reactivity and ability of a brand to adapt to an evolving market. Because YES, even if a brand act global, the tastes are not the same in the USA and in France… So what did the little
Extension of the brand and co-branding

Extension of the brand and co-branding

Last year, Vitamin Water decided to extend the brand in a funny way. Yes, because they launched a … LIP GLOSS!! Source: foodbeast.com For this, they teamed-up with Lip Smackers, a very well-known producer of flavor lipticks, destined to the teenagers. American girls are just fond of Lip Smackers and this new lip gloss will just delight them. The
Vitamin Water... or being a Coca Cola brand.

Vitamin Water... or being a Coca Cola brand.

credit: the coca cola company Hi vitamin-drinkers, As you now know, VitaminWater is part of The Coca Cola Company. But how do you think this cooperation may work? What is the position of VitaminWater inside Coca-Cola company? Don’t be afraid…. They are both winners in this situation! J As a reminder, The Coca-Cola Company purchased Glaceau, for
Do you really understand VitaminWater and its messages?

Do you really understand VitaminWater and its messages?

Dear readers, Values, concept, characteristics… according to you what is VitaminWater? Trendy? They have launched VitaminWater in France without any communication, only events, partnerships and word of mouth. It already indicates their “upper” positioning. Let’s have a look on their “trendy” actions: First, they opened a pop up store in
Vitaminwater's relevance to customers

Vitaminwater's relevance to customers

Hey guys, I'd like to discuss the relevance of Vitaminwater to the customers. If a company wants the laucnhing of a product to be succesful, the Marketing Departement has to be aware of the primary principle of business: meeting customer needs. Let's check how Vitaminwater deals with this principle... Nowadays, people are really active and they hav
Blogging team

Blogging team

Hello fellow brand lovers! Time for a little break from Vitamin Water in order to present our team. We are four students from the SKEMA Business School. Currently in our last year of studies, we thought it would be fun to talk about Vitamin Water to share with you our interest in brand strategy. Laura is the pro of the team on anything related to h
Communicate efficiently: the VW strategy

Communicate efficiently: the VW strategy

Hi guys! Do you know what makes someone a true fan? No? Really, you don’t know? Well, this is communication. And do you know how many fan are there on VitaminWater’s fan page? 100,000? No 500,000? No 1,500,000? You’re still far away from the count 2,932,528. Yes this is the number of fans on Vitamin Water. How is this possible? Yes you finall
Online Presence of the Brand

Online Presence of the Brand

H i V i t a m i n d r i n k e r s ! ! Today, I have decided to talk to you about...... the PRESENCE of the brand Vitamin Water. In fact, the "presence" is another way to evaluate a brand and it deals with how you can know more about the brand. Here we will focus on the online presence of the brand because I am sure that it is what interests you the
VitaminWater, How to be different?

VitaminWater, How to be different?

Dear readers, Competition in beverage is fierce. Mineral waters, sodas, beers, energy drinks, juices, iced teas… They all try to draw our attention. This is a growing market and especially for energy drinks for which overall sales have doubled in the last five years (Roethenbaugh, 2009). How VitaminWater differentiates itself and stays ahead in t

Authenticity

Despite the fact that the brand is relatively new, authenticity is key for Vitamin Water. This is the main reason why the initial launch two years ago was proportionately small compared to what it was in 2011. This was done to have a two-year history to build on authenticity. Vitamin Water needs to be seen as scientific, health, rational. It's almo