Gillette Right Guard Masking or preventing body odor has been a human concern for a very long time, so here is an overview of the history of deodorant and antiperspirant. Ancient Egyptians used scented wax and perfumed wax, as well as Greeks who were very fond of perfume, whereas Romans not only took perfumed bath but also soaked their clothes in i

Narta is a range of products from L’Oréal Groupe, which was created in 1909 by an Alsatian chemist, Eugène Schueller, and specialized in production and commercialization of cosmetic and beauty products. The group started with the production of a hair color (L’Auréale), a success in the years 1900, and then expanded over the years by launchin

Narta launched a new anti-persperant "Impeccabke" in junary 2014, this launched was followed by and advertising campaign on televisons made by Les gaulois agency Elaborated in partneship with Henkel and P&G , this new formula prevent from decoloration of your clothes and traces on it. The anti-perperant Narta Impeccable exist for both man and woman

Unlike the rest of the world, The US favorite antiperspirant format is the stick, whereas in Europe and latin America Spray makes up more than 60% of the market. That's why the US launch of the new Dry Spray antiperspirant on Cyber Monday (December 1, 2014) is a challenge for Unilever. But the the successful launch in 37 countries accross the world

We notice that it exists a strong link between the sport and the advertisement , and more particular in the men deod orant market. Sportmen are such popular that brands can not do without them for an advertising campaign. It is a main asset ! Indeed, consumers can be influenced to buy this product because they have seen the advertisement with a spo

A new brand on the deodorants segments for women ! This new entry will be competing with market leaders and overshadow the famous brand. « Le Petit Marseillais » is a part of Johnson&Johnson group, it will be a challenge for L’Oreal and Unilever to keep their top ranking. The brand was created in 1986 in a small soap factory in Marseille, it pr

Lastly Procter & Gamble has been experiencing some issues in the US because of the advertisment campaign of "Secret Clinical Strength" anti-perspirant. On the request of Unilever the NAD - National Advertising Division - has examined the following claims: “100% odor protection” for products labeled with a “48 hour odor protection” claim.

Anonymous trapped by Nivea for promoting his new deodorant ! In a German airport, anonymous are trapped by the Nivea team and puts them in a stressful situation. Photo on front page newspapers, wanted notice on television channels, everyone is mobilized to find these fugitives described as violent and dangerous ! The tension escalates when the airp

Sometimes, when you go out of the shower or you get up early in the morning, you do not have anymore deodorant! More, you always put more deodorant that you need on your skin, there is a lot of waste! You are not economical. But Clickstick seems to have resolved the problem!! Gilad et Carla, two engineers, decided to work together and to create a c

Eat me, smell good! Such an innovative product! Tired of conventional deodorants?! Deo Perfume Candy is a new candy which provides you to smell good. An association between the Bulgarian confectionery company Alpi and the US food producer Beneo allowed launching the first deodorant candy since 2013. Following ingestion, the sweet fragrance evaporat