On March 19th, during the France vs Wales game, Societe Generale who is an official sponsor of the Rugby French league, released its new TVC promoting 'team spirit' a shared value for rugby and the bank. The spot, made by French agency Fred&Farid, is very well done and quite powefull. We sometimes end up with really strange spots when brands try to

Here is the new Galaxy Nexus phone TVC. This spot is very good as it gives very specific info about one key feature of the new phone in a nice and emotional way. No wonder it already got 128K+ views in 4 days! I think Google (and Samsung) are doing a good job at positioning the phone as a fun and family device with one very simple and innovative fe

The new iPhone app LocalFave is not only very well designed, it's also a great innovation, combining geolocalization and social recommendations. Imagine you are looking for a good restaurant and would prefer to have friends recommendations rather than Yelp reviews (from people you have nothing in common with) to help you choose a place you don't kn

The first big news was revealed yesterday during the CES conference in Las Vegas: The Chinese brand Huawei claimed to launch the World's thinnest smartphone. It's name is Ascend P1 and looks pretty cool. Should it European and American markets respectively in Spring and Summer. The 2nd big news is related to the French market where a fourth operato

The city of San Francisco just installed NFC stickers on 30,800 parking meter across the city. The only ones I had an opportunity to see before were in Issy-les-Moulineaux (France). The company, which name couldn't be more explicit, already reports 55,000 daily mobile transactions across the globe. PayByPhone is the world leader mobile parking paym

The new Adidas campaign is a blast! Seriously. Making a huge shift from its prior communication, the new 'Adidas-all-in' global campaign mixes all the different universes of Adidas, from sport to fashion and street and mixes it all. The new TVC features a pretty big amount of stars coming from all these universes across the globe. Local initiatives

The globe is getting mobile. Ever and ever. I already shared a few examples in my previous posts but, a few months after the famous Barcelona Mobile World Congress, I would like to share new interesting and innovative examples (as seen in Influencia). Motorola First of all, the brand new Motorola Atrix, sort of computer-phone at the same time. This

IBM has just released its 5in5 2011 video. Check it out to see which technologies will impact/ change our lives in a near future... I can't wait to see the energy trend coming to life!

Very interesting (and embarrassing!) ad for Nike to celebrate England's 2011 Rugby Grand Slam! The only thing is that England did not actually won the Grand Slam as they lose against Ireland in the very final game! This ad was made by Nike and was supposed to be released if (and only if) England's team won the Grand Slam. Someone must have decided

I recently heard about this new French band 'Brigitte' made of these 2 cute girls. I like their style with their fancy dresses etc.. but most of all I like their music! The first song I heard, which is the one they quickly became famous for, is this resumption of Joey Starr's famous hip-hop song 'Ma Benz'. I have to admit that I did not like it...