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One blogger, two or three blogs

On average, pro bloggers run 3 blogs and part time blogger 2.

  • 20% of European bloggers publish in more than two languages, against 6% of American bloggers.
  • 68% of Americans bloggers use a blog hosting service vs 53% of European bloggers
  • American bloggers visit 18 blogs per day vs 12 for European.

We asked 5 000 socially influential people around the world, how they built their influence on the Internet. June, 2012.