After 20 years as one of the most controversial streetwear brands, Freshjive is not only denouncing their own name and branding beginning in 2010, but is altogether abandoning many of the aspects...

.

Available this month from FRESHJIVE are the second round of t shirt designs based on particular classified Pentagon Black Operation patches. The patches are from a recent book, “I Could Tell You...

.

Here comes my friend Jay Smith owner of the extraordinaire BKRW with his FJ "batter Up" tee .

Reserve, Etnies Plus, and Freshjive present THE PHOTOGRAPHY OF HERMAN LEONARD With a special guest performance by Joey Altruda and his Cocktail Crew. In celebration of the shoe collaborative...

Click on the two links below to read the Rick KLOTZ interviews -#1 interview: THE HUNDREDS -#2 interview: SNEAKER FREAKER .

Freshjive is known for pushing the envelope when it comes to certain designs. Now, the FRESHgator's got images of the upcoming sneaker collaboration between Freshjive and Etnies+. This sneaker...

Freshjive, Reserve, and AIGA/LA present An Exhibition of Hand Lettered Posters by JOHN DOWNER Opening Reception Thursday, August 13 from 8 to 11 pm At RESERVE, 420 N. Fairfax Ave, Los Angeles, CA...

.